:: COACH & CIA

Coaching can be generically defined as a series of techniques and processes taken to fruition by a professional (a coach) that help people better do that which they already know how to do, boosting their abilities and discovering new possibilities. We should also add that the greatness of coaching streams from the fact that it is not only a rigid form applied in certain circumstances but is also inherently a form of relating with people, of directing and is definitely a way of thinking and being that activates creative qualities we are unaware of possessing.
We can liken human beings to a seed that contains all the genetic potential for becoming a great oak. It needs is the correct stimulation, nourishment and light in order to grow.

Coaching enables us to undertake necessary and sustained action toward achieving our goals. The coachee (the client) doesn’t learn from the coach; he instead learns from himself thanks to the stimulation provided by the coach.
Coaching teaches us to think for ourselves, find our own answers and to discover the potential we have within ourselves. Instead of teaching, coaching helps us learn.

The coaching concept, like other management concepts, is not new. Its roots can be traced to ancient Greece when Socrates used the Mayeutica method, which stimulates through questions to which the disciples find answers.

The use of coaching is relatively new. It was first used in sports in the U.S. in the seventies and was quickly introduced into the executive world with extraordinary results. Coaching reached Europe in the mid-eighties, already established as a new personal and executive culture and not as a passing fad.

The use of coaching techniques allows people to consider new goals that can vary from keeping in shape to changing profession. In the personal and executive worlds, from becoming an excellent public speaker to increasing the effectiveness of professional direction in any area. Within the company, from bettering the communication of the directors to increasing the effectiveness of the efforts made by departments and, consequently, that of the company as a whole. Any goal can be obtained as long as it can be concretized, measured and defined in time.

The differences between desires and goals, the things that would be truly beneficial for a person as opposed to those that result from wants which once obtained do not bring true satisfaction, can be defined with coaching.
The collaboration of a good coach allows people to reconsider those things they would have liked to be or do but that the circumstances did not permit.