Coach y cia specializes in working with people with high levels of responsibility who direct companies, departments or delegations; people who own their own business and freelance professionals.
Coaching has evolved from its relatively modern application in the sports world to being used in the executive world. Large companies incorporated its use once they understood that the element that would mark the difference between their success and that of their competitors would be the speed at which they could adapt to changes, an ever more frequent characteristic of the market. This process requires that executives be prepared and motivated to lead a team. In the end, they have understood that the difference lies in the human element. Companies are composed of people who are immersed in social and familial environments that are separate from the professional environment. It is therefore necessary to find a balance.

Today’s coaching is intended for all people and for the obtainment of any goal, whether personal, professional or corporate. Coaching techniques potentialize the concepts of conscientiousness and responsibility, guiding people toward taking conscious control of their decisions in the familial and work circles.
Statistics show that the majority of people that use coaching are those who have elevated levels of professional and/or social responsibilities; people that reach a point in their careers where they question many things or want to obtain determined or new goals. In other cases, the clients simply want to know what they need to do to feel satisfied in their personal or professional lives. Others are people who have not discovered what they want, but do know that they are not satisfied with their current situation.

Other studies show that a higher percentage of women have incorporated coaching abilities in their professional and personal activities sooner than men have. It seems the feminine sensibility has allowed them to sooner appreciate the advantages of coaching. These studies also reflect that men and women obtain similar results from coaching; both experience a sustained increase in their work capacity, allowing them to reach their objectives equally.

Our clients, both men and women, are usually people that hold a high position in the company hierarchy and consequently have many professional or social responsibilities. These circumstances create a situation in which the person lacks the support of others; a support system in which the person can discuss and consult problems with others. For this reason, they do not have access to impartial opinions concerning their direction. We could define this phenomenon as that of the solitary leader.

On the other hand, they are people who are aware of the importance of their health and family life but their professional activity causes them to leave untended the two pillars basic to their stability. This creates a vicious cycle that generates feelings of dissatisfaction and guilt for low levels of energy y for the deterioration of family relationships.

They are very hard-working, but the simultaneous nature of the responsibilities they take on are obstacles to the creation of guidelines of priorities. They often see their own work interrupted by demands for help from their collaborators. They often end the workday with the feeling that they have more matters pending than when they began and that they have not advanced in the matters that are truly important.

In the corporate world, directors are increasingly being trained to use coaching techniques leading their teams, obtaining surprising and long-lasting results because the concept becomes a way of being and doing.